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Mocatour

Virtual graffity

The Mocatour project (Mobile Cultural Access for Tourists) is about enabling tourists to submit and share personal views in form of different media, like: photo, video, audio or text. While tourist freely explore the city they can easily create experience representations in form of virtual media graffiti or text as an overlay on location images.

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    Digital grafity; any place, any time

In particular Mocatour is interested in the social aspects of such interactions, such as sharing personal opinions or impressions about particular locations and their related objects outdoors as well as indoors.

Mocatour works on new forms of digital interactive storytelling methods, which can generate various types of stories out of the left behind experiences, no matter if the story should follow experiences of a real existing person or a fictional character. The research direction addresses the development of new human computer interaction paradigms for the capture as well as presentation of experiences in dynamic environments for contextualised city experiences. The focus on the experience research is the affect layer of experiences.

The final aim is to provide an experience structure that can easily jump from one community to another. In the context of mobile tourism, this project develops services that can be used in Stockholm as well as in Berlin, Rome or Madrid. As part of our research we would like to test our ideas about social-networked and experienced-based city exploration in real world locations. The partner for this is Layar, the reality browser.

If you would like to know more about this project, please contact Frank Nack from the Human Computer Studies Group of the University of Amsterdam. His e-mailadres is Or have a look at the website of Mocatour.

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    Example of drawing a digital grafitti (on a cellphone)

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    Example of a digital grafitti